Vogue x Fiuggi
Fashion Week Milan 2025
- City : Milan, Italy
- Since : 2025
Aquatique Show creates an underwater setting for Milan Fashion Week 2025
During Milan Fashion Week in February 2025, Vogue Italia and Acqua Fiuggi organized an evening event at Pirelli HangarBicocca, a leading contemporary art venue in Milan. The event brought together players from the fashion industry, partners, and international celebrities, with the aim of offering an experience centered around contemporary artistic creation.
To accompany the evening, Aquatique Show designed an underwater setting, creating a magical path of water leading to the dinner venue. Through various installations, the water served as a backdrop for Acqua Fiuggi, a famous Italian mineral water brand.
An event at the heart of Milan Fashion Week
A venue suited to spectacular, modern scenography
The Pirelli HangarBicocca, known for its industrial architecture and large exhibition spaces, allowed for the integration of large-scale water effects. By taking over this venue, Vogue Italia and Acqua Fiuggi worked on creating a contrast between the raw structure of the building and the fluidity of the water effects.
This combination of industrial space and water installations created an immersive experience in an underwater world, in keeping with the identity of Acqua Fiuggi and the context of Fashion Week
Aquavision water walls: a path through deep waters
For this installation, Aquatique Show set up 44 meters of Aquavision water wall. This water feature helped structure the space and define the guests' route.
The scenography was designed as a mysterious journey into the depths of the ocean, with deep blue lighting to give the water walls the appearance of windows onto the ocean depths.
The Aquavision water curtain structure the space into water corridors that hide the walls of the venue and create movements of water and light that invite guests on an underwater journey.
The Water Tunnel: the gateway to dinner
Aquatique Show also incorporated a 3-meter-high water tunnel. Passing through this water tunnel is the only way to access the dinner, a water gate whose constant circular movement disorients like a kinetic movement.
The water tunnel deconstructs the space and alters landmarks and orientation.
An aesthetic and sensory experience centered around water
The collaboration between Vogue Italia, Acqua Fiuggi, and Aquatique Show created a magical setting for this fashion industry dinner. The Aquavision water curtains and water tunnel helped give the evening a unique visual identity.
Upon arrival, guests were immersed in an environment designed to accompany them on their journey through the venue, with an underwater atmosphere evoking the softness and fluidity of water.
Aquatique Show, partner for customized water projects
Aquatique Show supports its partners in designing projects tailored to each event, taking into account the constraints of the venue and the scenographic intentions. With over 45 years of experience, the company designs and implements customized water installations.
During this edition of Milan Fashion Week, water was used as a decorative and staging element, providing structure and clarity to the event. This project illustrates Aquatique Show's ability to design water features tailored to a variety of contexts and international events.
